Barrier Review Essay Example

Barrier Review Paper Essay on Barrier Pavel Vezhinov Barrier » From the distant fairy tales of childhood is the absolute perception of love at first sight, movement, touch. And I am sure that love is so deep, and I understand that there is nothing to add to the entire future life But in real life it is not so Love -. Only the first song in a long or a short melody for men and women In the 18 years I took the story as a beautiful (albeit tragic) tale about love. At 31, I re-read it as a banal story about a misunderstanding of men and women We will write a custom essay sample on Barrier Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Barrier Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Barrier Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Mathematical musician Antonio -. Creative expression logical masculinity. Crazy Flying soul Dorothea irrational, empathic, emotional embodiment of the female There is no sense to retell the story -. Archaic fear of how the world of men to change themselves, their way of life, knowledge and values. Alas -. Change the feat just available Every betrayal someones death. Antonio gave no Dorothea, and especially yourself. Betrayed at the moment when it is not the case, and what has happened, has its reasons and of course the consequences of (a pity that they are almost not shown him has depended on another persons life. In the story would be in story). Sadly confrontation of people created in the name of and for each other. How to survive in this war? How to reach an understanding, harmony and unconditional lived happily ever after? How many times have ignited the lovers to each other we have to become more attentive, kinder, chutche, openness? Talk to me instead of to kill me! Permit me to solve the most, rather than to decide for me! Hold me instead szyvat their shelves against me! Let love into your life! Not hearing these prayers, we do not only kill the other, we will execute the best part of himself. And he knows there will be a revival of

Freshman Fifteen Essays

Freshman Fifteen Essays Freshman Fifteen Essay Freshman Fifteen Essay Historical Interview Research Paper Freshman Fifteen Freshman 15 is common about college. In this myth it is understood that students gain nearly fifteen pounds during the freshman time. In many case this myth has often been proven to be true with several factors and many of the other factors being the corner stone of this myth. Since it is considered a practice, it is necessary to understand the important factors which might lead to the quick increase in weight when one joins college. This is really dangers myth for the freshman once they start their college life far away from family. According to College Parents of America that college meal plans are designed in an â€Å"all-you-can-eat† system. This allows the students to swipe their ID cards or sign in for a meal to eat as much as they want during the meal time. Also, choices sometime are awesome and appetizing, so that may lead the students in the absolutely new setting to eat as much as they can accumulate more calories in the long run. Similarly, the students have behavio ur of going out on social meals. Even though this is the basis for effective socialization and friend making at the college, a few long meals with the â€Å"all-you-can-eat† system increases the number of visits to the counter for more and more food. This may happen for a period of time before the students themselves can recognize that they are spending more time in the dining hall and eating a lot (College Parents of America). : I have done an interview about students at Grand Valley State University, asking them about freshman 15 myth. However, most of my interviewers were females; also they were more experienced about freshman 15 more than the males. More than 75% of the females at GVSU gained weight in their freshman year, but on the other hand only 25% of the males at GVSU gained the freshman 15. A student at GVSU her name is Sarah. She started her college life when she was 19 years old, and she was thin tall girl of about 5’7? and her weight at 109 lbs .she said that everything were good until her family and her old friends started to tell her that she have a small belly, all that happen because of the late-night studying and fast food. Also, she used to eat Pizza for breakfast. She liked the idea of sharing her story about freshman 15. Because, she wants to encourage other young females to be more careful and not to ignore their weights otherwise their weight will be out of control as she used t o be before (Sarah). Moreover, College Parents of America say that the experience in freshman year is engaging and very adventurous. Many students’ schedules are busy and most of the students end up skipping and missing meals. In this context they are often compel to take other types of food, especially the fast foods at a later time. The snacks and fast foods taken during the later times often contain a high amount of calories. This may in turn lead to addition of weight by the students. The food choices in the college dining hall also play an important role in the increase in weight of many students in freshman years. The huge group of options available for students to choose from usually presents difficulty in right eating habits. In this case students tend to prefer burgers and French fires to salad bar, fruits and broiled chicken. This leads to increase in the calorie intake during the meals thus increase in the weight of the students (College Parents of America). With all wrong choices of fo od type that freshman is eating them all the time. It might be able to lead them not only to gain weight but also to have several diseases. There are many things can attract the students desires to eat more and more. The biggest one is the vending machines. Many universities have a lot of vending machines everywhere, between their halls next to the classes, so they can help the students to eat a lot and when they eat a lot their weights will be increasing a lot. College Parents of America included that snacking is also another factor in the increase in weight among the students in their freshman year. Most of the freshman year students snack all day long. Eating snakes through late night study sessions or between the classes and residence hall meetings is very common for the students. In this case students generally eat more while at the freshman year than previously when they are at school. The frequency of social gatherings in college may also contribute towards weight gain. These require the informal gatherings students organize with their friends at college. Most of the gatherings do not end without food, drinks or s ome snacks. However, having dinner in town, pizza ordering late at night and some take out food, all add up to increase in the calorie and food in take. This coupled with the fact that some of the foods taken are not recommended by nutritionists thus leading to increase in weight (College Parents of America). College Parents of America also talked about the college functions. College functions give the student many chances to eat more than necessary. Performances, lectures, clubs, panel discussions, seminars, and meeting with faculty members are some of the college gathering in which students may get the chance to eat. In some colleges where the students have been found to participate in more indoor activities, the administration have often organized outdoor activities such as sports and games coupled with snacks to attract the students into outdoor activities. It is also important to note that the rate of appearing in sports and games by the students greatly decreases when they join colleges. Many students who used to play a lot pick not to play while others pursue games that are more relaxing rather than the strenuous ones they engaged in while at school. Similarly, many students often walked to school daily while at high school. However, this changes since when they join college they t end to stay within the confines of the schools. This reduces the amount of calories burnt while at high school. In the end they student tend to store more calories in freshman year as compared to high school years thus they are likely to gain more weight (College Parents of America). Without any kind of exercise, not all that amount of calories will burn. In addition, if the students tend to ignore that it will increase their weights festally. Emotional factors too may play a role in weight gain at freshman year. As what College Parents of America says that students who may be homesick or stressed up could eat a lot for comfort. In this process, they increase the levels of calorie intake. Similar the increased intake of energy drinks may contribute to the increase in the weight of students at freshman year (College Parents of America). Some freshmen may eat and drink a lot to forget, and with all that food and drink, their body weight will be increasing. Many students think that energy drinks are good for them but what College Parents of America says that energy drinks especially those with caffeine are common among the students during the class hours, sports sessions and relaxations places. These drinks are often full with sugar and high calories. Similarly, alcohol intake may increase weight among the first year. Many college students drink with others, but some of them doing it excessively. Alcohol contains some calorie contents. If they added the calories with the other collected, the weight of the students must increase (College Parents of America). Hirsh says hat to avoid all there is need for one to get enough exercise while in first year. This would ensure that all the extra calories taken in foods and snacks are burnt. Most researchers have recommended that the student should exercise at least three days a week to ensure they do not contain excess calories. If this is done, research has shown that the students in question tend to enjoy a high degree of comfort than those with excess weight. Students involved in exercise activities were also likely to be more effective in their time management. There is a proverb says that the good mind is in the good body. Drug abuse and alcohol should be avoided. According to Hirsh, alcohol and other drugs such as cigarettes are considered to destroy the appetite. Smoking and drinking can make exercise and other normal physical activities difficult. Apart from the difficulty in climbing the stairs and walking to classrooms being made difficult, alcohol and drug abuse also exposes the abusers to have health problems of the heart, lungs and kidney (Hirsh). A lot of people said that if you smoke the weight will decreases, which is totally wrong. Smoking and drinking a lot of alcohol can cause many diseases beside the weight. Hirsh says that many smokers who have quit have often found more energy for them to engage in calorie burning activities such as strenuous exercises. This implies that when one quits smoking and engage in drug abuse, there are high chances that there will be increased engagement in physical activities thus burning the extra calories that might be available for the body. Getting enough sleep is also necessary for ensuring that the body relaxes. Enough sleep helps the body maintains its healthy weight. Sleeping also offers an opportunity for one to manage stress and avoid excessive eating. Ensuring enough sleep can be achieved by developing and following to a regular sleeping schedule. Similarly, exercising, watching TV and listening to loud music should be avoided before going to bed. If all these are done and nutrit ionist’s recommended eating habits followed to, there will be reduced cases of increase in weight at freshman year (Hirsh). â€Å"The Freshman 15: Will Your College Student Gain More From College Than You Expected?† College Parents of America.College Parents of America, n.d. Web. 18. Oct. 2012. Hirsh, Larissa. â€Å"TeensHealth.† Beating the Freshman 15. The Nemours Foundation, n.d. Web. 19 Oct. 2012. Sarah. Personal interview. 15 Oct. 2012.

Journal opinion artical Essay Example | Topics and Well Written Essays - 750 words - 1

Journal opinion artical - Essay Example Taking security measures by posting additional police personnel will serve as a stop-gap arrangement and it is not going to solve the problems on a permanent footing. Take it that using gun for violent acts is the type of negativity like smoking, drinking, drug addiction etc. Are we able to control the drug mafia? They thrive and score a march over the law-enforcing authorities and the Nation spends a huge budget in preventing smuggling of drugs across the borders. So, it is not about drafting a good law and getting it passed. In the light of the recent tragedy of massacre of 26 people, including 20 children in the age group of 5-10 years in a Connecticut Elementary School, one of the worst mass shootings in U.S. history, getting the bill passed at the national level should be possible for the Obama administration. Good laws need noble individuals for implementation. So the issue of creating noble individuals attains top priority. The gun control measure, and the first flush of enthu siasm exhibited by the law enforcing authorities, may reduce the percentage of gun-ridden crimes and shootouts. I therefore, reiterate my support for it, for the simple reason that there is no other alternative. But what are the economic implications of introducing the law on gun control? According to the provisions in the intended law, each teacher will carry the gun in the class room environment. Police personnel will be posted in the campus, at a conspicuous place. This is a burden on the economy of the education system, which ultimately will be passed on to the taxpayer. When the law is implemented, will it lead to the permanent solution to the problem? Instead, it may create more problems. The attackers always have the advantage of surprise element and in a big campus if one or two police personnel are posted nothing tangible is going to happen from the security point of view. The attacker will obviously come with prior scouting of the premises and the teacher in the class, tho ugh possesses the gun, will be the sitting ducks, as she has no robotic devises with reflex actions to protect her. Democratic Senator Dianne Feinstein says the bill is intended "to help end the mass-shootings that have devastated countless families and terrorized communities."(USA Law†¦) She is right. But she has not addressed to the root cause of the problem, as she will not be able to do anything about it. Senators are aware of their limitations, so are we! The issue is, those who are bent upon acquiring the guns, will get them through clandestine channels. Just look around and see how the terrorist organizations are amassing demonic weapons of their choice, including military-type assault rifles. When tempers on the issue gets cooled down, the related realities will come to the fore. Those supporting the gun ownership rights have taken a stand to oppose the bill. â€Å"Most Republican lawmakers, and even some Democratic proponents of gun ownership rights, are expected to o ppose the bill. America’s main gun rights lobby, the National Rifle Association, is already gearing up for a major legislative battle.† (USA Law†¦)Thus this law and order problem gives rise to serious economic implications as more security personnel will have to be employed at all levels. What happened at the school on the day of the shootout needs a careful and

Investment and Portfolio Management Assignment Example | Topics and Well Written Essays - 4000 words

Investment and Portfolio Management - Assignment Example This research will begin with the statement that investment refers to the current commitment of dollars for a period of time so as to derive future payments that will compensate the investor for- The period for which the funds have been committed The expected rate of inflation during this period of time Compensation for the risk associated with the investment, i.e. the uncertainty of future payments The process of selection of investment categories requires analyzing, estimating and evaluating the expected risk return trade-off for the alternative investments available. Investment needs and Financial Plan differs from individual to individual, and changes with respect to the life cycle of the individual. After the investment decision is undertaken by the individual, the major function is to manage the investment portfolio evaluating the performance of the portfolio and updating the portfolio based on the changes in the economic environment and the investor’s needs. The investor has a sum of $100,000 to invest into financial products such as debt, equity, derivatives or cash according to his or her choice. The objective of the portfolio or the investment policy statement is to achieve long term growth of capital. In addition to that, the fund aims minimizing risk of capital loss through portfolio diversification. The portfolio will be monitored, analyzed and reported upon over the chosen time horizon. The return of the funds is evaluated relative to S&P 500 index.P 500 index. The strategy of the investor is to buy the stock and hold it for long term or at least three years, in expectation of long term capital appreciation. In order to mitigate the domestic gloom in the economy, few funds may be invested overseas in order to geographically diversify and earn benefits from emerging and developing markets. Proper diversification will help reduce the overall portfolio risk by spreading stock specific risk

Composed Upon Westminister Bridge Essay Example for Free

Composed Upon Westminister Bridge Essay This poem is all about the poets epiphany-like realisation about London’s beauty while crossing Westminster bridge. He opens the poem with a hyperbole, designed to grab the attention of the reader. He continues this with almost an accusation: â€Å"Dull would he be of soul who could pass by†. This is basically challenging the reader to read on, as he or she would be ‘dull of soul’. In the next line, the word â€Å"now† shows that it is not just this place, but this time that adds to the atmosphere. This is supported where Wordsworth describes the beauty of the morning as a garment that the city wears. This shows that the city is not always this beautiful, but with the morning being ‘worn’ it is. The next two lines show that the beauty is added to both by human creations and by nature, in a serene confluence that astounds Wordsworth. The volta (transition between octave and sestet) is subtle, but the sestet starts with another hyperbolic statement: â€Å"Never did sun more beautifully steep†. In the third line of the sestet, he describes that the atmosphere is making him feel â€Å"a calm so deep†. This is counter-intuitive, as London is a busy, bustling, and hectic place. The fact that it is calm emphasises that it is the time more than the place which creates the feeling. In the fourth line, Wordsworth writes â€Å"the river glideth at his own sweet will†. The word ‘glide’ implies that the river is taking its time- it is in no rush. Also, he uses of the word â€Å"glideth† instead of ‘glide’ because the ‘-th’ sound is softer then the ‘-s’ sound, adding to the mood of calm. The poet ends saying that the city is so unusually calm and quiet, and that at this time all of the energy and madness of city life is not yet there- and he loves it.

The Introduction Of Mamee Double Decker

The Introduction Of Mamee Double Decker Mamee-Double Decker (M) Berhad is a unique brand of good taste and fine quality. The company is recently listed in the Kuala Lumpur Stock Exchang (KLSE). The company manufactures many products which are Mamee Monster, Mamee Instant and Sllrrrp Noodles, Mister Potato Chips, Mister Potato Crisps and so on. All this products are already household names. The most famous product of the company is Mamee Monster. Mamee Monster is something like noodles with a pack of seasoning powder. This product consists of two flavours which are chicken and barbeque. Besides these two flavours, there is another new flavor like satay flavor. Between these three flavours, barbeque is the tastiest and many kids like it including us. Mamee Monster consists of jumbo pack; the jumbo packs are a new product and it is include two flavours like barbeque and the new one- curry flavour. These two flavours can stimulate our taste buds. Besides this honored, the company also promote a new product which is Mister Potato Rice Crisps. This new product can competes with others brand as well like Jacker and Pringles. Why do I say so? It is because this Mister Potato Rice Crisps is low fat and healthier compared with others potato chips. Jacker is good taste but salty and same goes to Pringles. This new product consists of four flavours such as, original, flame grilled bbq, hot and spicy as well as sour cream and onion. For people who likes chili can try hot and spicy flavor. For those who do not like heavy flavour can try original flavour. In an addition, Mamee-Double Decker (M) Berhad also has a product which is instant noodles-Mamee Sllrrrp. For this instant noodles have a variety of flavours such as ayam kampung, asam laksa, kari berapi and kari extra pedas. Any of the flavours will make people sllrrrp, sllrrp, sllrrrp when eating. Overall, Mamee-Double Decker (M) Berhad is a good quality brand and no doubt it can win the heart of the public range from kids and adults to old folks. This company is a very successful company and earns much profit from previous until now. Mamee Lekor After a thorough consideration, we as Mamee-Double Decker (M) Berhads corporate finance advisors had decided to increase their shareholders wealth by introducing a new product keropok lekor. What is keropok lekor? This is it. The easiest way to describe Keropok Lekor is to call it as fish sausage. Its main ingredients are fish (Ikan Parang/Kembong/Selayang), sago flour, salt and water. We named our new product (keropok lekor) as Mamee Lekor. It can be served in crispy type or soft chewy type according to preferences.D:New folderMmuGamma 1st SemBBF 2124 FM 2keropok_lekor.jpgD:New folderMmuGamma 1st SemBBF 2124 FM 211.jpg Keropok lekor is originated from Kuala Terengganu, Malaysia and it is a popular and most visible fried snack in Terengganu. Lots of local there know how to make this keropok lekor. Therefore, there are many stalls in Malaysia that sells keropok lekor. However, there is none in hypermarket, cinemas and petrol station. This keropok lekor become very popular that we can find it in other states of Malaysia such as Johor and Melaka. Perhaps, we could not find this type of snacks in country other than Malaysia because keropok lekor is a local Malay delicacy and specialty of Malaysia. Mamee-Double Decker (M) Berhad introduces Mamee Lekor in two forms. First, the mini ball sized fried keropok lekor which packaging in a small plastic bag like Mamee Monster. Another one is raw keropok lekor. D:New folderMmuGamma 1st SemBBF 2124 FM 2keropak_lekor.jpg The fried keropok lekor in mini packing contains 10 mini balls of keropok lekor which sells RM1.50 per pack. The above picture is for illustration purpose only. To be more attrative, we will shape it into mini balls to attract customers. We also produce raw keropok lekor in 700g per pack which sells at RM10. This fried mini keropok lekor will expire in 4 to 5 days after production. How we are going to handle this situation? We will follow the Gardenias distribution strategy. We will send our workers to send new keropok lekor and collect back the expired one. Our workers are going to the retail store and supermarkets to send and collect Mamee Lekor 2 times per week. This is to ensure that our products are fresh before reaches to our customers and consumers. Also, we produce raw keropok lekor to fulfill some households demands. They can cut it into the thickness they prefer and fry or steam it. The main difference between the raw and ready fried mini packed keropok lekor is that the raw keropok lekor can keep for longer period. On the other hand, the ready fried mini packed keropok lekor can only last within 5 days. Some household may buy the raw keropok lekor and kept in their freezer and fried it whenever they want to eat. Since raw keropok lekor can be kept in a long period which is around one year, we plan to export it to other countries. We plan to export 700g of raw keropok lekor per pack to other countries selling at RM12 each. The selling price is slightly higher than in Malaysia because it already included the cost that related to export activities. We decided to export to Australia, Hong Kong and Singapore. We export more to Australia because it is the largest and fastest growing export market compared to other countries. It ha s highest export rate of snack and confectionary from Mamee-Double Decker. We also export to Singapore and Hong Kong because we want to introduce Mamee Lekor to Western and Asian countries as well. Why we produce keropok lekor? This is because it is a local traditional delicacy which not available in other countries. It is a specialty to foreigners because their countries do not have this food. So, we can monopolize Mamee Lekor in other countries. Besides, according to research, Mamee Double-Decker (M) Berhad s snacks and confectionery occupied the highest demand compared to other catrgories. So we produce Mamee Lekor which is a kind of snacks to boost the demand. We will start our project by reaching out the children because no children dislike snacks and they like to try on new things. So, we decided to distribute Mamee Lekor to school canteens. It is packed in a mini package same as Mamee Monster. It is cute and can attract children to try it. It is also convenient to consume. Moreover, in order to expand new market, we will distribute our Mamee Lekor to all cinemas such as Golden Screen Cinemas and MBO Cinemas. Most of the people will carry a packet of snacks or a big box of popcorn into the theatre. As our Mamee Lekor is also a kind of snacks, we believe that the demand will be higher in cinemas. Also, Mamee Lekor can be a substitute good for those who do not like popcorn or other snacks for health conscious. As Our Mamee Lekor is made from fish and fried with unsaturated oil, it is high protein, monosodium glutamate (MSG)-free and less oily. Why we want to promote healthy lifestyle? It is to follow Mamee-Double Decker (M) Berhads step. The company wants to produce products that are MSG-free, artificial colouring-free and oil-free. We produce keropok lekor in a healthy way to help consumers to consume without worries while maintaining a balance and healthy lifestyle. Initial Investment When we wanted to produce the Keropok Lekor, we used 3 types of machine like cartridge system, frying machine and packaging machine. The machines and the usages are shown below: Cartridge system is used to blend the filled up fish with some ingredients. This machine is the key in making Keropok Lekor and was the first step to produce the better product. The retail price of this type of machine is RM 15,000 each. It is a franchised system, so the price is fixed. We prepare keropok lekor from fish meat grounded with sago and salt; these are then rolled and made into the shape of long tubes similar to sausages by this machine.C:UsersPublicPicturesSample Picturesmoto_0117.jpg The frying machine is used to fry Keropok Lekor after it was shaped into mini size by our labours. This machine has many functions such as continuous fines removal for increased oil life and automatic oil level control. It is easy to clean. Its superior oil temperature control helps to maintain fryer quality stability. The cost of purchasing the machine is RM 6,000 each.http://img.diytrade.com/cdimg/432764/3809036/0/1181816403/Gas_Frying_Machine.jpghttp://i03.i.aliimg.com/photo/104903103/Horizontal_Packaging_Machine_v0.jpg As shown the horizontal packaging machine. After the Keropok Lekor had been steam and fried, the packaging and leballing process happen. It is to keep keropok lekor last longer and maintain the taste. This machine costs RM 13,000 each. How many factories we have? We are going share some spaces in the existing Mamee-Double Decker factories rather than building extra factories. We choose to share capacity with factories in Selangor, Perak, Johor and Sarawak. This is the strategic location as we can cater the demands of North, East, West, and South of Malaysia. There are 2 cartridge system, 2 frying machines and 1 packaging machine in each factory. We use 2 catridge machine because one machine is not big enough to blend big amount of filled fish and other ingredient. When we use two of them together, the maintenance cost will become lower when some of the parts broken. Timing on processing will also reduce 20% compare to big cartridge machine. Other than that, we use 2 frying machines because we need to save cost especially in introducing the new product. The bigger and more technologically advance machine will cost higher. So we use 2 cartridge system and frying machine instead of the sophisticated one. The machines we use are expected to be able to serve large amount of production. Lastly, for an newly introduced project, we expect that 1 packaging machine is enough to cater our production. It produces around 70 to 100 packs of keropok lekor per hour. With one packaging machine only, we can save our budget and consume less space. We are going to promote our new product by advertising on The Star  [1]  newspaper. Why we choose to advertise on The Star rather than other newspapers? According to Audit Bureau of Circulations from 1 July 2008 to 30 June 2009, The Star newspaper is the most famous newspaper in Malaysia in term of readership. It has between 290,000 to 300,000 readers. Moreover, The Star newspaper is an English-language newspaper which is readable for all races, for instance Malays, Chinese, Indian and others, in Malaysia. Additionally, we need to buy new vans to implement our distribution network strategy. Each second hand van would cost us RM 80,000 each. We plan to buy 2 vans for each factory. We will hire driver to run our distribution network to distribute and collect back our keropok lekor. Year 1 In first year, we expect to sell 1,200 packs of Mini ball keropok lekor and raw keropok lekor each day. That means each factory has to produce 300 packs of Mini keropok lekor and raw keropok lekor respectively. Total quantity produce of mini and raw keropok lekor = 300 packs per day x 4 factories x 30 days per month x 12 months per year = 432,000 packs repectively. Sales Mini keropok lekor Raw keropok lekor Cash inflow in year 1 Unit selling price RM 1.50 RM 10.00 Quantity produce 432,000 432,000 Sales volume RM 648,000 RM 4,320,000 RM 4,968,000 The main ingredients of keropok lekor are ikan parang/kembong/selayang, sago flour, salt and water. The ingredient costs of mini and raw keropok lekor are RM 0.80 and RM 5.00 each while the packaging costs are RM 0.20 and RM 0.10 respectively. Packaging cost of mini keropok lekor is higher than raw keropok lekor because the packaging design will be more colourful and attractive. Also, we need labours to help us shape mini keropok lekor and fry it. Each labour cost is RM 800 per month. Each driver will have to travel 2 times per week to distribute and collect mini keropok lekor. Each trip will cost RM 150 including petrol cost. So, each driver costs us RM 150 x 2 times per week x 4 times per month x 12 months x 4 factories = RM 57,600. Costs Mini keropok lekor Raw keropok lekor Ingredient + packaging (RM0.80+RM0.20) x 432,000= RM 432,000 (RM5+RM0.10) x 432,000 = RM 2,203,200 Labor 6 labours X RM 800 X 12 months x 4 factories = RM 230,400 Driver 2 drivers x RM 57,600 = RM 115,200 Cash outflow (RM 432,000 + RM 2,203,200 + RM 230,400 + RM 115,200=RM 2,980,800 Net operating cash flow in year 1 = RM 4,968,000 RM 2,980,800 = RM 1,987,200 Year 2 Year 2, we estimate that our production will increase 5% as demand increases. Since first years production is 864,000 units (432,000 units for mini and raw keropok lekor respectively), year 2 our productions will be 907,200 units (864,000 + 5%). That means production for each type is 453,600 units. Besides, as Mamee Double-Decker (M) Berhad generated about 30% of its sales from the export markets which cover more than 80 countries across all continents, we plan to expand market and export raw keropok lekor to other countries. Each pack of raw keropok lekor, we will charge RM 12 which slightly higher than RM 10 to cover any expenses incur in export activities. In this year, we will export 100,000 units to Australia, 60,000 units to Hong Kong and 36,000 units to Singapore. In other words, we will export 25000, 15000 and 9000 units to these 3 countries in every 3 months. Why do we export more products to Australia? As Australia is the largest and fastest growing export market which contributed 18% of the total export sales in financial year 2009, we decided to export more products to the country. Other than Western country, we also export to Asian country such as Hong Kong. It not only helps to expand our market, but also introduce keropok lekor such a traditional cuisine to both Western and Asian countries. Besides, Singapore is our neighbour country and knows our cultures more as well as it contributed 9% of total export, so we choose to export to Singapore rather than other countries. Sales Mini keropok lekor Raw keropok lekor Export raw keropok lekor Cash inflow in year 2 Unit selling price RM 1.50 RM 10.00 RM 12.00 Quantity produce 453,600 453,600 196,000 Sales volume RM 680,400 RM 4,536,000 RM 2,352,000 RM 7,568,400 Due to increase in production, we have to add in additional 2 labours, 1 driver, 1 cartridge system, 1 packaging machine and 1 frying machine in each factory. Costs Mini keropok lekor Raw keropok lekor Export (raw keropok lekor Ingredient + packaging (RM0.80+RM0.20) x 453,600 = RM 453,600 (RM5+RM0.10) x 453,600 = RM 2,313,360 (RM7+RM0.10)x 196,000 = RM 1,391,600 Labor 8 labours X RM 800 X 12 months x 4 factories = RM 307,200 Driver 3 drivers x RM 57,600 = RM 172,800 Cartridge system RM 15,000 x 1 unit x 4 factories = RM 60,000 Packing machine RM 13,000 x 1 unit x 4 factories = RM 52,000 Frying machine RM 6,000 x 1 unit x 4 factories = RM 24,000 Cash outflow RM 453,600+ RM 2,313,360+ RM 1,391,600+ RM 307,200+ RM 172,800+ RM 60,000+ RM 52,000+ RM 24,000 =RM 4,774,560 Net operating cash flow in year 2 = RM 7,568,400 RM 4,774,560 = RM 2,793,840 Year 3 We estimate that our sales in this year keep increasing and probably reach maturity. Our expected production excluding export will increases from 907,200 to 950,400 units which increases around 5 % of year 2s production. In other words, production for mini and raw keropok lekor is 475,200 units respectively. Additionally, we expect export rate of keropok lekor will increase 4 %, which is from 196,000 to 204,000 units. In this year, we have to add in more technologically advance machine to cater the increase in production. We will purchase more innovative cartridge system, packing machine and frying machine to improve productivity. We also hire 2 more labours and 1 more driver to help us run our business smoother. The additional driver can help us widen our distribution network to other places. We expect that the cost of labour will become slightly higher which is from RM 800 to RM900. It is to increase their motivation to work and maybe due to inflation. Sales Mini keropok lekor Raw keropok lekor Export raw keropok lekor Cash inflow in year 3 Unit selling price RM 1.50 RM 10.00 RM 12.00 Quantity produce 475,200 475,200 204,000 Sales volume RM 712,800 RM 4,752,000 RM 2,448,000 RM 7,912,800 Costs Mini keropok lekor Raw keropok lekor Export (raw keropok lekor Ingredient + packaging (RM0.80+RM0.20) x 475,200 = RM 475,200 (RM5+RM0.10) x 475,200 = RM 2,423,520 (RM7+RM0.10)x 204,000 = RM 1,448,400 Labor 10 labours X RM 900 X 12 months x 4 factories = RM 432,000 Driver 4 drivers x RM 57,600 = RM 230,400 Cartridge system RM 20,000 x 1 unit x 4 factories = RM 80,000 Packing machine RM 20,000 x 1 unit x 4 factories = RM 80,000 Frying machine RM 10,000 x 1 unit x 4 factories = RM 40,000 Cash outflow RM 475,200+ RM 2,423,520+ RM 1,448,400+ RM 432,000+ RM 230,400+ RM 80,000+ RM 80,000+ RM 40,000 =RM 5,209,520 Net operating cash flow in year 3 = RM 7,912,800 RM 5,209,520 = RM 2,703,280 This year, although expected sales increases, net operating cash flow decreases. This is because we plan to do expansion by adding more technologically advance machines. This is logic as whenever a firm manages to cover up their initial investment, what they might do is to do expansion. Year 4 Out of expectation, probably the demand for our keropok lekor might go down. Perhaps there is new competitors exist in market. Who knows they envy of our high sales volume and might want to compete with us? With our 3 years brand recognition, perhaps our sales would not drop too badly. So, our expected production will be 920,000 units which are 3% less than previous year. Production of mini and raw keropok lekor will be 460,000 units respectively. As production decreases, we do not have to hire much driver for distribution network. We will cut down 1 driver to cut expense of RM 57,600. However, we will remain our existing labours. As we believe that, whenever there is an obstacle, we will find out a way to curb it and boost future sales as well as production. Thus, we do not want to loss any well- trained and loyal labour. Still, in order to handle any possible changes in future, we have a pessimistic view that the cost of ingredient will increase. We predict that the unit cost of mi ni keropok lekor will increase from RM0.80 to RM0.90 while raw keropok lekor will increase from RM5 to RM 5.50. On the other hand, our export rate will keep on increasing. We expect our production will be 210,000 units which is 3% higher than in year 3. Why do we forecast that the export rate will increase? Why not decrease? Because, even if foreign competitor wants to compete with us, they might need some times to figure out how to produce such a Malay local cuisine which is available in Malaysia only. This is our local special food, so of course there is some recipe that other countries do not know. Also, since there is a decrease in Malaysias sales and an increase of export rate, we do not have to add in any new machine. Sales Mini keropok lekor Raw keropok lekor Export raw keropok lekor Cash inflow in year 4 Unit selling price RM 1.50 RM 10.00 RM 12.00 Quantity produce 460,000 460,000 210,000 Sales volume RM 690,000 RM 4,600,000 RM 2,520,000 RM 7,810,000 Costs Mini keropok lekor Raw keropok lekor Export (raw keropok lekor Ingredient + packaging (RM0.90+RM0.20) x 460,000 = RM 506,000 (RM5.50+RM0.10) x 460,000 = RM 2,576,000 (RM7.50+RM0.10)x 210,000 = RM 1,596,000 Labor 10 labours X RM 900 X 12 months x 4 factories = RM 432,000 Driver 3 drivers x RM 57,600 = RM 172,800 Cash outflow RM 506,000 + RM 2,576,000 + RM 1,596,000 + RM 432,000 + RM 172,800 = RM 5,282,800 Net operating cash flow in year 4 = RM 7,810,000 RM 5,282,800 = RM 2,527,200 Year 5 Assume that there is a drop in sales, of course we will take some actions to increase the sales back. In this year, we plan to open kiosk in hypermarket. Together there will be one kiosk in Melaka, Kuala Lumpur, Penang and Johor Bahru respectively. Rental of each kiosk is expected to be RM 800. We will hire 2 workers to help us operate the kiosk. Since we sell freshly cooked keropok lekor on the spot, we will need to purchase one frying machine for each kiosk. We also need some budgets for setup cost. With the above strategy, we believe that we able to boost our sales for at least 2%. Our expected production will be 940,000 units which is 470,000 units for each type of keropok lekor. Furthermore, we predict that our export rate of keropok lekor will grow at a decreasing rate which is 1% only. Our expected export rate will be 212,000 units. We are going to hire 2 more labours to help us to run our business to avoid supply shortage and to employ any future strategy. We need 1 more driver to widen our distribution network, and send raw keropok lekor to our kiosk to ensure there is no shortage problem. No additional machine is required as we already added in technologically advance machines in previous year which able to cater higher production. Sales Mini keropok lekor Raw keropok lekor Export raw keropok lekor Cash inflow in year 5 Unit selling price RM 1.50 RM 10.00 RM 12.00 Quantity produce 470,000 470,000 212,000 Sales volume RM 705,000 RM 4,700,000 RM 2,544,000 RM 7,949,000 Costs Mini keropok lekor Raw keropok lekor Export (raw keropok lekor Ingredient + packaging (RM0.90+RM0.20) x 470,000 = RM 517,000 (RM5.50+RM0.10) x 470,000 = RM 2,632,000 (RM7.50+RM0.10)x 212,000 = RM 1,611,200 Labor 12 labours X RM 900 X 12 months x 4 factories = RM 518,400 Driver 4 drivers x RM 57,600 = RM 230,400 4 Kiosk Expenses Calculations Total Rental RM 800 x 4 kiosks x 12months RM 38,400 Workers RM 800 x 2workers x 4 kiosks x 12 months RM 76,800 Frying machine RM 3000 x 4 kiosks RM 12,000 Setup RM 1,500 x 4 kioks RM 6,000 Total expenses for kiosks RM 133,200 Cash outflow in year 5 RM 517,000 + RM 2,632,000 + RM 1,611,200 + RM 518,400 + RM 230,400 + RM 133,200 = RM 5,642,200 Net Operating cash flow in year 5 = RM 7,949,000 RM 5,642,200 = RM 2,306,800 Although expected sales increases, net operating cash flow slightly decreases, it is due to the investment in kiosks. Yet, we believe that next years sales and net operating cash flow will increase simultaneously. RM 1,987,200 RM 2,793,840 RM 2,703,280 RM 2,527,200 RM 2,306,800 o 1 2 3 4 5 year RM 1,140,000 The time line above depicts the conventional cash flow of our project. There is only one cash outflow for initial investment in year 0. From year 2 to 5, there is positive net operating cash flow. The net cash flow rises from year 1 to 2 because we export raw keropok lekor to other countries and increase revenues. In year 3, the sales keep on increasing but net cash flows drop as we do expansion by purchasing additional machines for technology advancement. During year 4, we predict that there will be new competitors exist to compete with us. Our sales drop slightly but net cash flow increases, because we try to cut cost and do not need to add in new capital. The next year, we employ a new strategy which is to open kiosk in hypermarket to sell freshly fried keropok lekor. We predict that our sales will increase slightly. But why net cash flow descend? Because we need some costs on operating the kioks. In short, our net cash flow thoroughout the year is up and down, but we manage to ke ep it at positive level. From other point of view, there will be up and down, because when any unfavourable things incur, we try to solve it and up the net cash flow again. Cost of Capital The cost of capital acts as a link between Mamee Double-Decker (M) Berhad s long term investment decisions (keropok lekor project) and the wealth of their owners as determined by investors in the marketplace. It is the magic number that is used to decide whether a proposed investment will increase or decrease the firms stock price. The cost of capital is the rate of return that Mamee Double-Decker (M) Berhad must earn on the keropok lekor project in which it invests to maintain the market value of its stock. In this project, we will use Mamee Double-Decker (M) Berhads retained earnings to cover our new project. Cost of retained earnings is a cost of internally generated funds. It is an imputed or opportunity cost or the dividends given up by the common stockholders. It is the rate that investors can earn elsewhere on investments of comparable risk. Why we choose to use cost of retained earnings rather than issuing new shares or bonds? The main reason is that we notice Mamee Double-Decker (M) Berhad is proposing share buy-back. According to research, they plan to buy back the shares by using their retained earnings. So, why do we still want to use its retained earnings to support our new project? This is because we cannot issue additional shares or bonds to raise capital. Mamee Double-Decker (M) Berhad proposed share buy-back is to reduce number of shares outstanding and increase their share price. So, we do not want to do the opposite way. Moreover, Mamee Double-Decker (M) Berhad is very strong. It holds RM 43,457,000 cash, deposit and bank balances without borrowing any long term debt. It finances itself with cash only. That is why we do not want to raise capital by issuing bond which is a type of long term debt. Although tax is deductible when we issue bonds/debts/loans, we do not want to break the rules and rise their financ ial risk. They do not finance themselves with any debt, perhaps they want to reduce their risk for no need to pay out coupon payment and principal to their debtors. Besides, we choose to raise capital by using retained earnings because our initial investment only takes 9% of their overall retaining earnings. Their retained earnings in financial year 2009 are RM 83,977,000 while our initial investment is RM 1,140,000. Our payback period shows that we could cover it up within 1 year. Yet, without being over optimistic, there is always something unfavourable happen, so we predict that we could cover up the initial investment within 2 years. Cost of retained earnings= D1 / P0 + g The dividend per share from year 2000 to 2009 is shown below: Year Dividend per share Year Dividend per share 2000 5.5 cents 2005 14 cents 2001 5.5 cents 2006 20 cents 2002 5.5 cents 2007 25 cents 2003 6.0 cents 2008 5 cents 2004 10 cents 2009 7 cents Input Function -5.5 PV 7.0 FV 9 N Growth of dividends = 2.71% (by using financial calculator) According to Bloomberg Businessweek  [2]  , expected dividend in 2010 is RM 0.10 while share price of Mamee Double-Decker (M) Berhad is RM 3.70. Cost of retained earnings = (RM 0.10 / RM 3.70) + 2.71% = 5.41 % In short, our cost of raising capital by using Mamee Double-Decker (M) Berhads retained earnings is 5.41%. The cost of capital will be applied when calculating NPV of the company. Payback Period Payback period can be defined as the amount of time required for a firm to recover its initial investment in a project, as calculated from cash flow. Payback period which also calculated as: Payback period = RM 1,140,000 / RM 1,987,000 = 0.57 years Basically, payback period is used by small firms to evaluate most projects or small projects in larger firms. The computation is simple and easy to apply. By measuring how quickly the firms get to recover from its initial investment, payback period gives implicit consideration to the timing of cash flows. Many firms use payback period as a decision criterion to other decision as it can be viewed as a measure of risk exposure. The longer the firm must wait to recover its invested fund, the greater the possibility of a calamity. So, the shorter the payback period, the lower the firms exposure to such risk. Payback period cannot be specified in light of wealth maximization goal because it is not based on discounting cash flows to determine whether they add to the firms value. Payback period is viewed as an unsophisticated capital budgeting technique because it does not explicitly consider the time value of money. The calculation above shows that payback period for our new project is one year. Why is it so short? It is because our cash inflow in year 1 which is RM 1,987,200 is higher than the initial investment which is RM1,140,000. So, we get to cover back our initial investment and have an extra of RM 847,200 of revenue in year one. We should be glad that we able to pay back the initial investment within one year but please do not forget that it does ignore the time value of money. In finance, we always mention time value of money. But, do we really know what does it mean? Well,

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Information for patients The department of Obstetrics & Gynaecology looks after only women patients. Obstetrics deals with pregnancy and child birth. An obstetrician gives pre pregnancy counseling, looks after the woman and her baby during pregnancy, helps with child birth and looks after the woman for six weeks after delivery. A gynaecologist looks after women with diseases of the reproductive system. These include period problems, infections, benign tumours like fibroids and ovarian cysts and cancers.Women wanting to conceive are looked after by the Reproductive Medicine Unit which will look after the gynaecological problems of these women also. The department of Obstetrics and Gynaecology now have five units. The outpatient days and contact details of the five units are given below. |OG unit 1 |  Ã‚  Ã‚  Gynaecology and Gynae cancer | |Phone No: |  Ã‚  Ã‚  0416 – 2283395 | |Email : |  Ã‚  Ã‚  [email  protected] ac. n | |OPD days : |  Ã‚  Ã‚  Mondays & Thurdays | |   |  Ã‚  Ã‚  Menopause clinic on Wednesday afternoon | |Faculty : |  Ã‚  Ã‚  Dr. Abraham Peedicayil (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr. Alice George (Professor ) | |   |  Ã‚  Ã‚  Dr.Rachel Chandy (Professor) | |   |  Ã‚  Ã‚  Dr. Anitha Thomas (Asst. Professor) | |   |   | |OG unit 2 |  Ã‚  Ã‚  Gynaecology and Urogynaecology | |Phone No: |  Ã‚  Ã‚  0416 – 2283397 |Email : |  Ã‚  Ã‚  [email  protected] ac. in | |OPD days : |  Ã‚  Ã‚  Tuesdays & Fridays | |   |  Ã‚  Ã‚  Female Continence clinic on Wednesday | |Faculty : |  Ã‚  Ã‚  Dr. Aruna Kekre (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr.Lilly Varghese (Professor) | |   |   | |OG unit 3 |  Ã‚  Ã‚  Obstetrics & Gynaecology | |Phone No: |  Ã‚  Ã‚  0416 – 2283399 | |Email : |  Ã‚  Ã‚  [email  protected] c. in | |OPD days : |  Ã‚  Ã‚  Wednesday & Saturday | |Faculty : |  Ã‚  Ã‚  Dr. Annie Regi (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr. Jessie Lionel (Professor – On leave) | |   |  Ã‚  Ã‚  Dr.Elsy Thomas (Asst Professor) | |   |   | |OG unit 4 |  Ã‚  Ã‚  Obstetrics | |Phone No: |  Ã‚  Ã‚  0416 – 2286185 | |Email : |  Ã‚  Ã‚  [email  protected] ac. in | |OPD days : |  Ã‚  Ã‚  Tuesday & Friday | |Faculty : |  Ã‚  Ã‚  Dr.Ruby Jose (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr. Reeta Vijayaselvi (Asst Professor) | |   |   | |OG unit 5 |  Ã‚  Ã‚  Obstetrics | |Phone No: |  Ã‚  Ã‚  0416 – 2286172 | |Email :   Ã‚  Ã‚  [email  protected] ac. in | |OPD days : |  Ã‚  Ã‚  Monday & Thursday | |Faculty : |  Ã‚  Ã‚  Dr. Jiji Elizabeth Mathews (Professor & Head of the Unit) | |   |  Ã‚  Ã‚  Dr. Bivas Biswas (Asst Professor -On leave) | |   |   |Special clinics run by the department Female Continence Clinic  Ã¢â‚¬â€œ Wednesday – 8. 00 am , Room 2 & 3 in OG OPD Caters to women with urinary and defaecation problems Menopause clinic  with gynaecologists and endocrinologists – Caters to women after menopause – Wednesday 2. 30 p. m. , Room 22 & 23 in OG OPD Perinatal Medicine Clinic  Ã¢â‚¬â€œ Wednesday (with obstetricians, Neonatologists and geneticist) Caters to women who have had babies with birth defects, repeated abortions, still births, who are worried about these problems recurring. Wednesday 2. 00 p. m. , Room 2 in OG OPD

Foundation Certification †My Short Notes Essay

A team or group of people and the tools they use to carry out one or more processes or activities. Functions provide units of organization responsible for specific outcomes. Functions are logically isolated from each other. Definition – Process A set of coordinated activities combining and implementing resources and capabilities in order to produce an outcome and provide value to customers or stakeholders. Process has following attributes. Trigger, Activity, Dependency & Sequence Process should be measurable Process should produce specific output Process should meet customer expectation Definition – Process Owner The person/role responsible for ensuring that the process is fit for the desired purpose and is accountable for the outputs of that process. Definition – Service Owner The person/role accountable for the delivery of a specific IT Service. They are responsible for continual improvement and management of change affecting services under their care. The service owner is a primary stakeholder in all of the underlying IT processes that enable or support the service they own. Definition – Service A means of delivering value to customers by facilitating outcomes customers want to achieve without the ownership of specific costs or risks. Definition – RACI Model R – Responsibility (at least 1R per activity who is doing the actual work) A – Accountability (1 A per activity) C – Consult I – Inform Service Strategy The purpose is to define the perspective, position, plans, and patterns that a service provider needs to be able to execute to meet an organization’s business outcomes * Perspective – Defines the organization’s view of itself, generally communicated through the organization’s vision and direction. * Positions – Defines the distinctiveness of the organization in comparison to its competitive market and as identified through the minds of its customers. * Plans – The predefined details for supporting and enhancing the organization’s perspective and positions, usually identifying a potential future state for the organization and a strategic response to the state and level of investment required. * Patterns – Defines the conditions and actions that must be consistently in place and repeatable to achieve the objectives of the organization; patterns allow the organization to predict the future. Service strategy defines the role of serv ices and service provider in achieving the business objectives of the organization through management of IT. Value to Customer To enable a service provider to create value for a customer, a systematic approach has to be adopted. For ITIL, this approach is determining service utility and service warranty. Service Warranty (Fit for use) + Service Utility (Fit for propose) = Service Value Service utility and service warranty are present for every service provided to a customer. One cannot exist without the other. By describing both Service Utility and Service Warranty, it enables the provider to clearly establish the value of the service, differentiate themselves from the competition, and, when necessary, attach a meaningful price tag that has relevance to the customer and associated market space. Service Package = Enabling Services + Core Services + Enhancing Services Definition – Service Asset A Service Asset is any resource or capability used in the provision of services Definition – Business Case The business case is a detailed analysis of the benefits and impact of the business action in meeting the business objective and disrupting the delivery of other IT services. Attributes Introduction, Methods & Assumptions, Business Impact, Risk Service Strategy Processes Demand Management & Strategy Management for IT Services are out of scope for ITIL Foundation exam. 1. Financial Management * Responsible for securing the necessary fund to provide the service to the customer. * Maintain balance between cost of service and quality of the service * Maintain balance between supply and demand * Activities * Budgeting * IT Accounting * Chargeback * Service Valuation * Outputs * Service Valuation * Service Investment Analysis * Compliance (Align with rules & regulations) * Cost optimization * Support for BIA 2. Service Portfolio Management * Track services throughout whole service lifecycle * Link services to their business objectives/value * Ensure all other management processes are working to get expected business outcomes * Includes Service Pipeline, Service Catalog & Retired Service Catalog * Content : Description, Requirements/Business Cases, Value, Options, Price, Risk, Priority Investment Categories and Budget Allocations Phases/Activities of service portfolio management 3. Business Relationship Management * Maintain relationship between customer and service provider and understand customer needs * Ensure high level of customer satisfaction * Understand service packages and service level packages Service Design Benefits of Service Design * Reduction in total cost of ownership (TCO) * Improved quality of service * Improved consistency of service * Easier implementation of new or changed services * Improved service alignment * Improved service performance * Improved IT governance * Improved effectiveness of service management and IT processes * Improved information and decision-making * Improved alignment with customer values and strategies The Four Perspectives (Attributes) of ITSM * Partners/Suppliers * People * Product/Technology * Processes Major Aspects of Service Design * Service solutions for new or changed services * The management information systems and tools, especially the service portfolio * The technology architectures and management architectures * The processes required * The measurement methods and metrics Service Design Package (SDP) The contents of the service design package comprise four major sections with several smaller, but equally important, sub-sections. The four major sections are: †¢ Requirements †¢ Service Design †¢ Organizational readiness assessment †¢ Service Lifecycle Plan Service Design Processes 1. Design Coordination * Single point of coordination and control for all activities & processes in Service Design stage * Individual organizations decide whether they need Design Coordination process or not. Only major changes will require this process * Activities 2. Service Level Management * Focus on Service Warranty (performance, availability, and security) * The establishment, monitoring, and improvements in service levels and their achievement * Communication to Customers & Business managers on Service Levels. Will not conflict with Business Relationship Management process since this will only focus on Service Warranty * Manage, Negotiate & Document SLR & SLA * Develop & Review OLA * Review UC for ensure they are align with SLA * Influence improvement within SIP * Monitor service performance against SLA * Three types of SLA structures. Service Based, Customer Based & Multi Level/Hierarchical (Corporate, Customer & Service based agreements) 3. Supplier Management * UC (Underpinning Contracts) SCMIS (Suppliers & Contracts Management Information System) * Activities * Definition of new supplier and contract requirements * Evaluation of new suppliers and contracts * Supplier and contract categorization and maintenance of the * SCMIS * Establishment of new suppliers and contracts * Supplier, contract, and performance management * Contract renewal or termination * Supplier Categorization * Supplier Management process activities are span across all states except Service Strategy 4. Service Catalog Management * Include live service are services available for deployment (Customer-facing service and supportive services) * Service Catalog is a large part of the Service Portfolio. However, while the portfolio is focused on tracking the business requirements and the investments on a service, the Service Catalog is focused on the service solution and its delivery to the business * Service Catalog includes Business Service Catalog & Technical Service Catalog * Top – Down approach is used when defining service catalog. (Business -> Technical) 5. Capacity Management * Maintain balance between Resources/Capabilities Vs Demand * Business Capacity Management & Service Capacity Management * Sub-Process of capacity management * Business * Service * Components * Activities * Performance Monitoring * Demand Management – Short term reactive activity * Application Sizing – New or Changed service * Modeling – Predict future behaviors * Tuning * Capacity Planning * Capacity Management Information System 6. Availability Management * Ensure that the level of availability delivered to all IT services matches the agreed need for availability or defined service level targets * Includes Reactive Activities (Monitoring, Incidents) & Proactive Activities (Planning, Design) * Measurements * Mean Time Between Failures (MTBF) or Uptime * Mean Time to Restore Service (MTRS) or Downtime * Mean Time Between System Incidents (MTBSI) 7. IT Service Continuity Management * Known as disaster recover planning * Produce and maintain IT Service Continuity plan to support Business Continuity Plan * Business Impact Analysis (Quantify the loss) Risk Assessment (Identify possible failure points) are considered when implementing strategy * Ongoing activities to make people aware about the recovery plan. Trainings, Reviews 8. Information Security Management * Information security is a critical part of the warranty of a service * Ensuring that the agreed business needs regarding the confidentiality, integrity, and availability of the organization’s assets information, data, and IT services are matched * Develop and maintain information security policy align with business security requirements * Security test schedules and plans. * Information Security Management Perspectives * Organizational * Procedural * Physical * Technical * Framework for Managing Information Security * Plan * Implement * Control * Evaluate * Maintain Service Transition Service Transition Processes 1. Transition Planning and Support * Ensure proper attention is given to the overall planning for service transitions and to coordinate the resources required to implement the new or changed service * Provide clear and comprehensive plans that enable customer and business change projects to align their activities with the service transition plans * The scope of transition planning and support concentrates on the resources, schedules, and budgets required to move the IT service * To standardize methods and procedures used for efficient and prompt handling of all changes * A transition strategy will be constructed to define how all transitions will be managed within the organization based on the type and size of transitions expected in the environment 2. Knowledge Management * Maintain a Service Knowledge Management System (SKMS) that provides controlled access to knowledge, information, and data that is appropriate for each audience * DIKW Data-Information-Knowledge-Wisdom structure * Database to capture Data, Information and Knowledge but not Wisdom * Components of SKMS 3. Service Asset and Configuration Management * Ensure that assets under the control of the IT organization are identified, controlled, and properly cared for throughout their lifecycle * Identify, control, record, report, audit, and verify services and other configuration items (CIs), including versions, baselines, constituent components, their attributes, and relationships * Manage complete life cycle of CI * Activities * Planning – Strategy, Policy, Objectives, CMDB Design * Identification – What CI to be recorded & their relationships * Control * Status Accounting * Verification & Audit 4. Change Management * Ensure that all changes to configuration items are recorded in the configuration management system * Optimize overall business risk. It is often correct to minimize business risk, but sometimes it is appropriate to knowingly accept a risk because of the potential benefit. * Types of changes * Normal Changes – Need to go through all steps of change management process * Standard Changes – Pre approved changes. Should be possible via service request. No need of RFC * Emergency Change * Steps * The RFC is logged. * An initial review is performed (to filter RFCs). * The RFCs are assessed and may require involvement of CAB or ECAB. * Authorization of change builds and test by the Change Manager * Coordination of the build and test, e.g., work orders are issued for the * Build of the change (carried out by other groups) * Change Management authorizes deployment. * Change Management coordinates the deployment (with multiple checkpoints). * The change is reviewed (Post Implementation Review). * The change is closed. 5. Release and Deployment Management * Planning, scheduling, and controlling practices applied to the build, test, and deployment of releases * Define and agree Release and Deployment Management plans with customers and stakeholders * Four phases of release deployment management * Release & Deployment Planning * Release Build & Test * Deployment * Review & Close Service Operation Responsible for the ongoing management of the technology that is used to deliver and support the services. Service Operation accepts the new, modified, retiring, or retired services from Service Transition, once the test and acceptance criteria have been met. Functions Unique to Service Operations is the introduction of functions. While a defined function does have responsibilities in all stages of the Service Lifecycle, the majority of activities they performed are completed within the scope of Service operations. 1. Service Desk * Single point of contact between the services being provided and the users. A typical Service Desk will manage incidents and service requests as well as communication with the users. Thus, the Service Desk staff will execute the Incident Management and Request Fulfillment processes with the intent to restore normal-state service operation to users as quickly as possible * Minimize service outage day to day basis * Make sure that agreed services only provide to those who authorized * Structures * Local * Central * Virtual * Follow the Sun * Activities * Logging all request, prioritization, categorization and first level of investigation * Keep user informed about incident & outage * Customer satisfaction survey 2. Technical Management * Custodian of technical knowledge and expertise related to managing the IT Infrastructure. It provides detailed technical skills and resources needed to support the ongoing operation of the IT Infrastructure. * Plays an important role in providing the actual resources to support the IT Service Management lifecycle. It ensures that resources are effectively trained and deployed to design, build, and transition, operate, and improve the technology to deliver and support IT Services. 3. IT Operations Management * Ongoing management and maintenance of an organization’s IT infrastructure. IT operations is the set of activities used in the day-to-day running of the IT infrastructure to deliver IT services at agreed levels to meet stated business objectives.IT Operation Control * IT Operation Control * Job Scheduling, Backup, Restore and Monitoring * Facilities Management * Data Centers, Recovery Sites, Computer Rooms 4. Application Management * Application Management covers the entire ongoing lifecycle of an application, including requirements, design, build, deploy, operate, and optimize. Service Operation Processes 1. Event Management * Detecting Event, Understanding Event, Determining Appropriate Control Action * Three Types of events * Informational * Warning * Exception * Populate SKMS with event information and history 2. Incident Management * An unplanned interruption to an IT service or reduction in the quality of an IT service, or a failure of a CI that has not yet impacted an IT service * The purpose of Incident Management is not to prevent an incident, but to reduce its impact by restoring normal service operation as quickly as possible * Ensure that standardized methods and procedures are used for efficient and prompt response, analysis, documentation, ongoing management, and reporting of incidents * Incident Models – Steps and procedures that should be used to manage previously seen and documented incidents * Steps * Order of Steps * Responsibilities – Who should do what * Time scale/Threshold * Escalation Procedures * Any necessary evidence/prevention actions * Activities * Identification * Logging – All incidents regardless of source of that incident * Categorization * Prioritization * Impact + Urgency = Priority * Initial Diagnosis * Escalation * Functional * Hierarchical * Investigation and Diagnosis * Resolution * Closure 3. Problem Management * Concentrate on diagnosing the root cause of incidents and on determining the resolution to those problems. * Defines a problem as the underlying cause of one or more incidents 4. Request Fulfillment * Form of changes that are small in nature, low risk, and low cost in its execution, and are frequently performed * Activities * Menu Selection * Financial Approval – Optional * Other Approval – Optional * Fulfillment * Closure 5. Access Management * Effectively execute the policies in Information Security Management, enabling the organization to manage the confidentiality, availability, and integrity of the organization’s data and intellectual property. Continual Service Improvements * CSI is always seeking ways to improve service effectiveness, process effectiveness, and cost effectiveness * Review, analyze, prioritize, and make recommendations on improvement opportunities in each lifecycle stage * Periodically conducting internal audits verifying employee and process compliance * Periodically conducting customer satisfaction surveys * Continual Service Improvement Approach * CSI Register * Part of SKMS. And keep track of all improvements opportunities. * Anyone should be able to access and submit improvement points to CSI Register * IT Governance has three main areas * Enterprise, Corporate, IT Governance * Types of Metrics * Technology – Performance, Availability * Process – KPI, * Service * Tension Metrics : Resources, Features, Time Schedule The Deming Cycle * Plan: Design or revise business process components to improve results * Do: Implement the plan and measure its performance * Check: Assess the measurements and report the results to decision makers * Act: Decide on changes needed to improve the process Seven Steps Improvement Process 1. Identify Strategy for Improvements 2. Define What You Will Measure 3. Gather Data 4. Process Data 5. Analyze the information & data 6. Present and use the information 7. Implement Improvement

Big Lion Small Cage essays

Big Lion Small Cage essays South African Breweries dominates its home market, because the firm is capable of meeting the markets abnormal demand. Several foreign companies have tried to enter the market, but failed because of SABs low-price strategy. It has increased productivity by cutting 7.000 jobs in the past ten years and by hard negotiations with the inflexible trade unions. Despite rough roads and bad electricity supply, SABs distribution net is highly developed and refrigerators and/or generators are put at its distributors disposal. Most of the beer in South Africa is sold via unlicensed pubs, called shebeens. Although they are illegal, SAB supplies them with alcohol through wholesalers. To compete successfully with SAB, foreign investors would have to build big breweries and to set up competitive distribution channels. But the market is growing too slowly to be worth the money. As scope for expansion is limited in South Africa, the brewery has started to acquire competitiors in the rest of Africa, Central and Eastern Europe and in China. Although it is the worlds fith-largest brewery by volume, it hasnt yet succeed in turning into a global player with global brands. SAB tried to enter the first-world-beer-market by acquiring a British brewing group but failed at the price. Because buying a brewery involves many bidders, brands, already established in the market, can offer a higher price, for the chance to swallow a competitor. One opportunity to enter the global market is sill left over: to be a takeover target itself. ...

Environmental Factors Shaping PepsiCos Marketing Essay Example

Environmental Factors Shaping PepsiCos Marketing Essay Example Environmental Factors Shaping PepsiCos Marketing Paper Environmental Factors Shaping PepsiCos Marketing Paper This paper will review the article, identify environmental factors that shape the organization and impact marketing decisions, and discuss how technology plays a role in those decisions. Alternatives to Ackermann view of social responsibility to the companys marketing decisions and activities will be analyzed, along with explanations of how ethical issues can make an impact. The accuracy of the articles forecasts will be reviewed and further supportive references to conclusions made will be gathered, if necessary. Global and Domestic Factors Several macro-environmental factors shape the PepsiCo Corporation and impact marketing decisions. Demographics, economic climate, ecological and lattice issues, technology, and cultural concerns all affect where the company is headed desires and the decisions the company makes. Each issue affects the company differently, but when combined together, the environmental factors can wreak havoc on a companys bottom line if not addressed appropriately. On the other hand, if a company has the ability to recognize these factors, can address them, and be prepared to think on its feet, then the factors can be used to the companys advantage. The Ackerman article discusses PepsiCo investment into the Chinese market. When it comes to the environmental factors, Pepsi must adjust its marketing strategy to fit the audience rather than trying to fit the audience to its strategy. For example, current demographics in the United States reflects an aging population as the nations Baby Boomers are now reaching retirement age with most of them having grown up with Pepsi and Coca- Cola. 12. 5% of the U. S. Population is over the age of 65, compared to China, where only 7. % of the population is over age 65 (Monasteries, 2009). According to Ackerman (2008), Pepsi plans to invest $1. 0 billion into the Chinese markets, which is significant considering that currently the worlds economy is relatively poor. The author believes that the plan to invest in the Chinese market is optimistic and that the company faces the challenge Of slow growth in China, a decline in U. S. Sales and the impact of the stronger dollar on international sales (Ac kerman, 2008, Para. 2). How wise is the decision to invest in a country during a period of world economic decline? Pepsi made similar ventures in the Eastern European and Russian regions that proved to be profitable. According to Jonathan Fenny, a Wichita Capital Markets analyst, Pepsins strategy is to build platforms ahead of demand to some extent and continuing to support platforms even during times of economic weakness (Ackerman, 2008, par a. 5). Success is not guaranteed in the Chinese market, but if Pepsi has been able to achieve positive demand for its products in the past in other challenging markets, the company just might be able to drive growth in this market as well. Technology Another example that affects PepsiCo is technology. Technological advancements are happening at a faster pace than ever in the 21 SST century ND companies must be ready to take advantage of them or be left behind. Advertising decisions must be made with technology in mind, such as making use of electronic billboards vs.. The old standards, which can appeal to PepsiCo technologically savvy target audience in China youth and young adults. The money that Pepsi plans to invest will also Ana able the company to develop new products and expand local research and development efforts. In order to cater to the Chinese audience, technology plays a role in developing products due to the use of computers and other equipment. Comparing Views Social responsibility and ethics Ackerman (2008). Seems to believe that PepsiCo move to invest heavily in the Chinese market can appear to be bullish, yet optimistic. The author points out negatives concerning the venture, such as the value of the dollar in the market, economic downturns and sinking financial profit reports. However, perception of the authors view of the companys social responsibility is high, since she States that investing in China will create new employment opportunities due to expansion of R D facilities, manufacturing opacity and sales force. Thousands of new jobs are expected to be created in China because of the investments (Ackerman, 2008, Para. 11). Ethically speaking , providing employment to the unemployed, especially in poor regions, will increase quality of life for the Chinese, while at the same time, increasing revenue as more people are able to afford to purchase Pepsi products. Not only that, Ackerman states that the company is business driven, which typically suggests a business model where a company takes ethics into mind. Since Pepsi has been able to invest in global markets, rated jobs and improved quality of life standards in the past, the company shows that it holds to an ethical guideline by striving to repeat success in new global markets. Another view of Pepsins social responsibility and ethical stance by Michael seem proves to be positive as well. The article covers Pepsins CEO Indri Annoy, her personal views and her vision and goals for the Pepsi Corporations future (Seem, 2008). Taking into consideration the struggles with obesity that the United States faces, Annoy convinced the company to sell Pizza Hut, KEF and Taco Bell in 1 997, acquired the Tropical many in 1998 and helped engineer a $14 billion takeover of Quaker Oats, maker of Storage in 2001 in order to be able to offer healthy alternatives to PepsiCo consumers (Seem, 2008). Annoy and PepsiCo have pledged by 201 0 that half of the firms revenue will come from healthful products and that the company will eschew fossil fuels in favor of wind and solar (Seem, 2008, Para. 7). The company will also campaign against obesity. According to Land (2008), the Pepsi Bottling Group has maintained significant environmental and ecological commitments. So far the company has been able to save over 300 million gallons of water, 1 6,000 tons of plastic, and has been able to offset 100% of the companys U. S. Electricity by making conscientious manufacturing technological and operations decisions. In a savvy public relations move, Pepsi includes in its marketing strategy the release of an environmental annual report to generate positive publicity about its commitment to citizenship, responsibility and ethics. After reviewing the Ackerman, Seem and Land articles, the writers view Of PepsiCo stance on social responsibility and ethics is positive. Pepsins efforts o consider the environment, increasing employment in oppressed countries, and taking on health initiatives bolsters the companys social image. Accuracy The Ackerman (2008) article quotes Pepsi CEO Annoy saying We are enormously confident in the continued prosperity of China. Confidence is found in this statement and confidence seems to have been used in the qualitative and quantitative data gathered to make the marketing decision to invest in China. When such a stance is taken and a company, in this economy, makes such a significant financial decision, the factual data outlined in the article can be concluded be fruitful. The article provides past examples of Pepsins ventures into foreign markets that provided SUcceSS and the statement that its business is driven by building platforms ahead of demand to some extent and continuing to support platforms even during times of economic weakness sums up the companys strategy because it shows the company properly plans ahead, using past successes as a foundation (Ackerman 2008). Seams (2008) article showed how the background and positive personal beliefs of PepsiCo CEO have flowed over into the positive marketing, manufacturing and socially responsible decisions of the company. The article also touched on the growing mentality of the United States and global market attitudes on important issues that make a global impact, including health and environment. Land (2008) reported specifically on the companys environmental efforts, which are beginning to shape the company for the future, which looks positive. Reporting specifically in numbers the results of Pepsins efforts to strive to be a company focused on citizenship, social responsible ¶/ and ethics help support the writers conclusions. Conclusion PepsiCo strives to remain one of the leading beverage and snack companies in the United States and abroad and takes into consideration the environmental factors, both domestic and global, that affect the companys marketing and business decisions. Pepsins plan to invest in the Chinese market will prove to be a successful venture due to past achievements in similar markets.

Reckoning Essay Example | Topics and Well Written Essays - 1750 words

Reckoning - Essay Example She compares England to â€Å"Jerusalem† (720), which is a holy place in her heart. According to Kincaid, England was a unique jewel that only special people got to wear (720). England the jewel is so beautiful, gentle, and delicate in her opinion that she cannot help but express her adoration. She even extends the admiration to the people of England. She says, â€Å"The people who got to wear England were English people† (720). The statement clearly shows how unique the English people were to be able to wear that special jewel, England. Kincaid forms her idea of England in many ways. First, she learned about England from school. She describes how her teacher first showed them England from a map. â€Å"When my teacher had pinned this map up on the blackboard, she said, ‘This is England’- and she said it with authority, seriousness, and adoration, and we all sat up† (720). The teacher’s tone was enough indication that the topic about England was important, and they needed to take it in seriously thus it drew Kincaid’s attention to the study and knowledge of England. Secondly, Kincaid experiences England in her daily life. An example is the can of cocoa that has a label of â€Å"Made in England† on it. Others like the box of oats, her cloth, socks, and shoes all have this particular tag. Her curiosity and knowledge of England improves with these daily experiences. Kincaid also learned much about England from demonstrations by her parents. She writes about how her father must have seen and admired the picture of an Englishman wearing a particular hat in England (721). She talks greatly of how her mother taught her to eat her food the English way (721). Although Kincaid has such fascinations about England, she is far away on an island and can only live with what she has heard or seen from few English people she met. She merely lives under the shadow of

REACHING YOUR INTENDED AUDIENCE Essay Example | Topics and Well Written Essays - 500 words

REACHING YOUR INTENDED AUDIENCE - Essay Example hen an individual intends to reach individuals suffering from diabetes mellitus he/she can go an outpatient department and provide health education intended. Those who are suffering from diabetes mellitus shall be interested in the topic and will be much engaged unlike those who do not. In essence, public speaking provides a broader way of reaching intended audience who are not known to the speaker. Publishing of newsletters: Newsletter is another simpler and cheap way of meeting the target audience who are known and unknown. An individual who wants to relay health information can use it through printing the intended information in newsletters and put them in strategic places that the public will pick. Among those who shall pick the newsletters some of the intended audience shall pick and read them. The intended information shall have been passed to the intended audience. For example, dissemination of healthy eating habits among diabetics can be passed through newsletter. Building of a website: websites provide a broad avenue of reaching the intended audience, which is achieved by developing a website that contain information that describes an intended health problem address. Those individuals who are interested with the information posted there shall read and utilise the information to better their lives (Livingstone, 2004). Direct mail: when the target audience is known, then direct mail is very possible to be employed. The health care provider shall compose an email containing the intended information they should be relayed to the audience. Emailing is better because it involves an exchange of ideas, questions and answers (Awan & Gauntlett, 2011). Zero-based budget: This strategy involves allocation of all the money to various activities that need to be done  during the entire  project  of the communication plan. At the end of allocation of money to various activities the balance should be $0. This strategy works best when an individual is sure that money is